Privacy Policy

Last updated: 2026-02-16

1. Introduction

Kreativa Hus Skövde AB (“we”, “us”) values your privacy. This Privacy Policy describes what type of information is collected when you visit our website kreativahus.se and how this information is used and stored.

The website is informational and does not contain any forms for entering personal data.

2. What Data We Collect

The website uses Matomo, Google Analytics 4, and Google Tag Manager to collect anonymized statistics. This information helps us understand how visitors use the website and improve the user experience.

Types of data collected

The tools we use may collect:

  • Anonymized IP address

  • Device type (mobile, tablet, computer)

  • Browser and browser version

  • Pages visited and how long they are viewed

  • Referral sources (e.g. search engines or links)

  • General geographic region (city/country – not exact coordinates)

  • Technical logs such as page load times

None of this data can identify you as an individual.

3. Analytics Tools Used

Matomo
Matomo is used to analyze traffic on the website. Matomo uses cookies, and IP anonymization is enabled, meaning Matomo only stores data in an anonymized format.

Google Analytics 4 (GA4)
GA4 collects anonymized data and IP addresses are automatically masked.
The use of GA4 is solely for understanding overall visitor patterns.

Google Tag Manager (GTM)
Google Tag Manager is used only to manage and load our analytics scripts. GTM itself does not collect personal data but loads the analytics tools mentioned above.

4. Purpose of the Data Collection

The collected statistics are used to:

  • Understand how the website is used

  • Improve design, content, and performance

  • Measure the number of monthly visitors

We do not use this information for marketing or profiling purposes.

5. Cookies

The website uses cookies in order to provide anonymized statistics. No cookies store information that can identify you as a person.

6. Legal Basis

The processing of anonymized statistics is based on our legitimate interest in improving the functionality and performance of the website (GDPR Article 6.1(f)).

We do not process personal data in the strict sense, as all data is anonymized.

7. Storage and Sharing

Data is stored solely by Kreativa Hus Skövde AB. The collected statistics are not shared with third parties. Data is stored only as long as necessary to analyze the use of the website.

8. Your Rights

Because the statistics are anonymized, they cannot be linked to you as an individual. Therefore, we cannot identify or delete individual data records.

Under GDPR, you have the right to:

  • receive information about what data is collected

9. Contact

Do you have questions about privacy or data protection?
Contact us at:

Email: charlotte.s.oberdorfer@skovde.se
Company name: Kreativa Hus Skövde AB
Address: Science Park Skövde, Kaplansgatan 16B, 549 34 Skövde, Sweden